On World Earth Day 2024, AC Milan played Inter in the derby.

Milan has the worst air pollution in all of Europe. 24 times over than the World Health Organisation limits.

So, we put together this spec project, showing how AC could have owned the occasion to launch a new sustainability platform we created called LIVE & BREATHE AC MILAN.

We offered it to AC Milan, and their sponsors like Puma, for free to help tackle the issue.